Ascent PGM | Edwin Samuel Cho

Edwin

Samuel

Cho

Graphic Design / Brand Development

Final Deliverables

Team Size + Role

Time Frame

Programs Used

Client

Style guide and all application to brand ecosystem; print brochures, newsletter, client project reports/presentations

3 / primary graphic designer within marketing dept.

3 months and ongoing contract (Summer 2018)

Adobe Indesign, Illustrator, Photoshop

Ascent PGM

A young start-up that began around 2016, the company needed more cohesion in their visual branding, especially in their print media. My goals during my internship and continued freelance work with them is to slowly develop a working visual language across their print, online, and digital media.

My largest project with Ascent was and still is the development of tailored brochures for their specfic segmented customer base. Project controls and management are relatively abstract concepts, and the company needed print media that could articulate Ascent's skills and practices for each specific segment.

Building upon visual conventions they already had, much of my work involved re-imagining their media to appeal more to those outside of the civil engineering and business industries. The overall visual language needed to be approachable but still clear, clean, and professional.

Working with both creative writers in-house and contracted, we worked together to make these brochures strong and cohesive in both form and function.

The various covers for the brochure set needed to be distinct enough for each separate industry base, but also related enough to appear cohesive and united. A flat but slightly skeumorphic style (not too disimilar to Google's Material Design) was used to ground all the cover designs. A set array of colors was locked, and each cover uses a separate color pairing to further distinguish them from one another.

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